SFSU Conceptual Design

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San Francisco State University, School of Fine Art, Department of Conceptual Design has now been renamed to Conceptual Information Arts or C.I.A.

"Working within the Art Department at San Francisco State University, Bryan Rogers and James Storey created the Conceptual Design program in 1978. The pioneering program attempted to define a relevant education for artists in the technological era. It was one of the first art programs in the country to move beyond historical media and to try to engage the contemporary cultural context. Storey was an inventor and product design researcher who worked in art education and Rogers was an artist who had a joint MFA and PhD in Engineering from UC Berkeley. Rogers felt that most art programs clung to traditional formats that did not respond to the cultural foment of the scientific and technological worlds and to the innovations of art movements such as the conceptual, electronics, performance, and earth art, which challenged conventional notions. The program had several important features:

Emphasis on ideas not media (students were encouraged to work in whatever media served their agendas and to invent new media if necessary) Rigorous sequence of common core courses focused on processes and systems analysis. The sequence was stepped, growing more ambitious in its scope as students moved through the program

Attention focused on the latest developments both in art and science/technology Use of geometry as a meta-language and skeleton for inquiries

Rogers went on to found the Studio for Creative Inquiry at Carnegie Mellon and to be dean of the art department at the University of Michigan. To get insights on his contemporary views consult his prospectus for the U of Michigan progaram. http://www.art-design.umich.edu "